Street Address
City, State, Zip
208.431.5213
design + branding
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CLIENT: Kind Community is a unified collective of individuals and organizations with projects, goals and objectives embracing a vision for the greater, kinder good of an Idaho community…particularly initiatives focused on uplifting their community’s youth.
PROJECT: The Kind Community branding was built from the ground up, creating a real presence in the community with banners, ads, billboards, t-shirts, window clings and a bright future for even more...
Independent contractor for FishTale Creative
CLIENT: The American Lamb Board (ALB), established in 2002, is a national promotion, research and information organization (national checkoff program) whose purpose is to increase demand for American Lamb and increase the value of American Lamb for all segments of the industry.
The American Lamb Board appeals to producers, consumers and foodservice with research and national promotions, events and collateral.
GEM Awards recipient for the American Lamb Board "American Lamb Chops" brochure
"Ewe-haul" truck, event materials, DIY Lamb Rub spice blend and "Ewe rock!" t-shirt
GEM Awards top honors recipient with FishTale Creative for Teton Cancer Institute branding and collateral.
CLIENT: Teton Cancer Institute offers advanced, innovative cancer care to the eastern Idaho region.
PROJECT: This was a complete branding project, from logo to business system to a detailed 200+ page guidebook for the cancer patient and family.
Independent contractor for FishTale Creative
200+ page guidebook with information ranging from the cancer patient's TCI Care Team to treatment plan to survivorship. The binder is modular for adding or removing information as needed, and is self-enclosed with a custom velcro-closure flap. A condensed version of the guidebook—A Caregiver's Guide for the Cancer Journey—was also designed to provide information and support to the patient's caregiver.
CLIENT: Blue Sage Farm proudly offers naturally-raised, grass-fed lamb and artisan sheep cheeses.
PROJECT: This was a complete branding project from logo to tagline development, cheese labels to brochures and banners.
CLIENT: R.K. Dick Williams, author
PROJECT: Two biographies with extensive photo galleries and themes that follow front to back. Independently published. Available at amazon.com.
Notes From the Cockpit explores four different phases of Williams’ aviation career. The reader gets to meet crazy characters and great pilots as Dick tells his story with humor, excitement, and the wisdom of experience. The underlying themes of safety, the world and its elements, and even Mark Twain’s riverboat experiences make this a unique aviation book.
To support the aviation theme, the cover design mimics the black leather and gold embossed type of a pilot's log book. The spine has a gold overlay.
Dick Williams was a neophyte 22-year old sailor when he signed up as crew on the Blue Orpheus. He had sailed nothing larger than a 17' Snipe and never been out of sight of land. But he took to it, with his Cornish grandfather’s sailing salt running through his veins. He quickly advanced to First Mate and then Captain as he took DJ’s 39' Ericson sloop from New Zealand back to Ensenada, braving weather, boat malfunctions, and dysfunctional crew along the way.
The book design pulls together elements representative of the author's journaling and adventures—grainy 1960/1970's images, actual journal pages and postage stamps from his sailing travels.
CLIENT: Karnation is an intimate apparel retail store with three storefront locations and an online boutique.
PROJECT: Karnation was looking for a sexy, flirtatious and elegant rebrand. Design work ranged from logo redesign to billboards and banner ads, business cards to retail tags and bags.
Independent contractor for FishTale Creative
CLIENT: Hillco Technologies specializes in the development of performance enhancing products for the off-road and agricultural industries.
PROJECT: Multi-page ROI Kit informing existing and potential customers about the many ROI benefits of a Hillco Leveling System on a combine.
Veterinary service specializing in large animal ambulatory care.
Non-profit, community-based program that supports and promotes the benefits of bicycling in the West Central Mountain towns of Idaho. Currently providing refurbished bikes to kids who may not otherwise have a bike.
Logo & tagline development
An Aveda salon and spa, catering to both men and women.
Independent contractor for FishTale Creative
American wool blanket and pillow, designed in commemoration of the American Sheep Industry's 150th anniversary. This project involved working closely with the manufacturer, Pendleton Woolen Mills, from concept to final production. Additional design items included both a commemorative leather patch (attached to the blanket) and cloth patch (attached to the pillow).
Thrive Physical Therapy believes in the aesthetics of a beautiful, well-functioning space. Overlapping metal leaves were welded together to create customized display pieces for the vibrant directional signage designs. The leaf, a main part of Thrive's logo, is tastefully used as a design element throughout the office.
MD Fitness is an exclusive fitness studio offering a range of specialty services—fitness, nutrition and overall wellness—all in a private, serene setting. This was a complete branding project from logo to collateral to promo items.
Bean Veterinary Services specializes in large animal ambulatory care, requiring mobile services.
JRM Foundation requested an artistic, eye-catching display to match their new logo. The logo became three-dimensional through the variety of metal types, overlapping sections and extended letters. Approximately 4' x 2'.
Independent contractor for FishTale Creative
